Social media used to boost cancer screening
Hundreds of practice nurses across the country have been taught how social media can improve health thanks to the success of one of NHS Digital’s Widening Digital Participation projects.
Following a pilot using Facebook to promote breast screening, one area saw a 12.9% increase in the take-up of screening services and moved from 58th in the country for uptake to 11th. The same techniques are now being used to encourage patients to go for other cancer screening tests. Around 350 general practice nurses and other practice staff have so far been trained as “digital health champions”, including learning how social media can help promote practice services.