Pharmacy advice campaign gets underway
Pharmacists can treat minor concerns like coughs, colds, sore throats, itchy eyes and earaches, helping to reduce pressure on GPs and hospital emergency departments. The campaign asks the public to “take the drama out of minor illnesses” and go to their local pharmacist first. It includes a TV advert, social media and bus shelter adverts to help change behaviour. Campaign materials are available to download via the campaign resource centre. Materials have also been sent to pharmacies and general practices.