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Advertising rules to help tackle childhood obesity

29/06/2021

Following a public consultation, regulations will come into force at the end of next year to introduce a 9pm watershed for advertisements of foods high in fat, salt and sugar (HFSS).

The new rules apply to TV and UK on-demand programmes, as well as restrictions on paid-for advertising of HFSS foods online as part of the government’s ongoing commitment to tackle unhealthy eating habits at source. More….

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